What you get

What a newspaper actually gets

Four questions come up in every conversation with a publisher, in roughly this order. This page answers them in that order, and says what each thing changes rather than what it is called.

Can my newsroom actually work in it?

Publishing

A reporter files, a sub-editor checks, an editor publishes. That is the whole shape of the day, and the software is built around it rather than around a generic content model. Hindi, Urdu and English are first-class, which for Urdu means the newsroom composes right to left rather than approximating it.

Publishing: what Press Setu does, and what it changes
What it does	What that changes for you
Roles for reporters, sub-editors and editors	A trainee cannot publish to the front page by clicking the wrong button.
Right-to-left composition for Urdu, in the newsroom as well as the page	Your Urdu desk writes in Urdu, not in a form that fights them.
E-paper editions alongside the website	Readers who want the printed page get it, and it is indexed like everything else.
Scheduled publishing	The 6am bulletin goes out at 6am without anybody sitting at a laptop.

Will readers and Google treat us as a real publication?

Credibility

Google's guidance on news is largely about whether a publication can be identified and held responsible. Every article carries a named journalist linked to a bio page, a visible publication date, and a last-updated date when it differs. Where a machine drafted anything, that is disclosed on the record and in the editorial note, and there is no setting to hide it.

Credibility: what Press Setu does, and what it changes
What it does	What that changes for you
Author pages with credentials, not just bylines	A reader and a crawler can both answer who wrote this and why they would know.
Editorial policy, corrections policy and ownership disclosure as real pages	The pages Google's reviewers look for exist before anybody asks for them.
AI involvement disclosed on the article and in the markup	You never risk the deindexing that undisclosed AI use invites.

Will anybody find the stories we publish?

Discovery

This is the part most newspaper websites get wrong quietly, because nothing on screen looks broken. Every page ships structured data, a canonical URL and a breadcrumb trail, and the sitemaps are generated from what you actually publish. A separate Google News sitemap covers the last 48 hours, which is the window that matters for a story filed this morning.

Discovery: what Press Setu does, and what it changes
What it does	What that changes for you
Structured data on every page type, generated rather than hand-written	A new section cannot ship without the markup that makes it eligible for rich results.
A Google News sitemap restricted to the last 48 hours	Today's story is offered to Google News while it is still today's story.
Canonical URLs on your own domain, on every page	Two addresses for one story never split its ranking between them.
Renaming a slug creates its redirect automatically	A headline can be corrected without the old link dying.
An answer-summary block and key points on any article	The publication is quotable by the engines that now answer questions directly.
A per-title policy on AI crawlers, and an llms.txt that states it	You decide whether ChatGPT and Perplexity may read you. Not us.

Does it pay for itself?

Revenue

Press Setu takes no cut of anything you earn. Advertising slots are yours to sell and yours to fill, the archive stays yours, and there is no revenue share written into the arrangement anywhere.

Revenue: what Press Setu does, and what it changes
What it does	What that changes for you
Advertising slots you sell and place yourself	Local advertisers stay a direct relationship, at your rates.
An archive that keeps working, with lasting URLs	Ten years of back numbers keep earning search traffic instead of 404ing.
No revenue share, no commission, no per-article fee	What the platform costs is the figure on the pricing page, and nothing else.

What it costs is one figure, and the arithmetic is on the pricing page. If you would rather talk it through, tell us about your paper.

When you have read enough

See it running on your own masthead.

Set the paper up, look at it, and decide afterwards. Search engines leave it alone until you launch it.

Create your portal Look at the templates